Is it newsworthy?

The ultimate death-kilometer calculator

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Don't talk about it!

It happened too far away for your audience to care about it. Nobody gives a sh*t, really!

Maybe you should talk about it.

It's maybe important so you should probably talk about it, unless more important events occured. For example: a soccer player bit another soccer player, Kate Middleton announced she's expecting another baby, Apple just released something new, etc.

Talk about it!

It's very important. Period.